Clockwise rebrand
Meaningful work is best done when you have time to focus. But finding that time can be a real challenge when your days are packed with meetings. Clockwise is an app that uses AI to open up your schedule, giving you back that time. Meaningful work is best done when you have time to focus. But finding that time can be a real challenge when your days are packed with meetings. Clockwise is an app that uses AI to open up your schedule, giving you back that time.
Timeline:
Kick off April 10
Finished guidelines July 1
Launch 11/1
Credits
Charles Martucci Head of Design
Fran Larkin VP of Marketing
Matt Martin CEO
Gary Lerhaupt CTO
Agency
Brooke Willis Creative Director
Jake Kincaid, Mo Hy, Brian Berding Senior Designers
Madison Bencomo Senior Program Manager
.png)
Problem
Clockwise is a powerful app with a deep commitment to helping people manage their time. However, they were mainly known for their Chrome extension. Their brand identity was outdated (it hadn’t changed since it started in 2006), and was communicating everything it can do.
Solution
Working closely with Character, we devised updated positioning, a verbal and visual identity. The solution became telling a bigger story with a durable identity in a brand new category: time orchestration.
2022
Rebrand
Clockwise